thumbnail image
  • About
  • Résumé
  • …  
    • About
    • Résumé
    • About
    • Résumé
    • …  
      • About
      • Résumé
      • About
      • Résumé
      • Portfolio
        • Overview
        • Branding
        • Web
        • Experiential
        • Writing
        • Print
        • Photo
        • Video
        • Music
      • Connect
        • Jake Trussell

          Portfolio

           

        • “Whether designing a brand from the ground up or building new stories atop existing foundations, the goal is to create resonant experiences across the appropriate media for the job.”

          - Jake Trussell

        • Branding

          Naming, identity, positioning, & messaging

        • Logo Design

           

          The Chicago Climate Charter is a first-of-its-kind international charter on climate change signed by more than 40 global mayors at the North American Climate Summit where President Barak Obama was a featured speaker.

          Rebranding & Website Creative Direction

           

          Chicago Sister Cities International celebrates cooperation and understanding through citizen diplomacy.

           

          Rebrand designed in Partnership with Simple Truth

          Brand Creative Direction

           

          mHUB is a physical product incubator galvanizing Chicago's manufacturing and technology entrepreneurs to bring innovative ideas to life.

           

          Brand designed in Partnership with MNML

          Naming, Logo Design, Brand Positioning, & Website

          Mashit is a record label producing body-moving genre-blends on vinyl and digital.

          Brand Creative Direction

           

          Chicago Venture Summit helps you meet your next deal.

           

          Brand designed in Partnership with Marc Dostie

          Logo Design, Brand Positioning​, & Website

           

          DJ C is a music curator and party rocker for whom no genre is off limits as long as the music is magic.

          Rebranding & Website Creative Direction

           

          World Business Chicago works to ensure all Chicagoans prosper. Read more about the process of this rebranding.

           

          Rebrand of identity designed in partnership with Marc Dostie.

          Naming, Brand Positioning, & Logo Creative Direction

           

          Unifest: One Globe. Many Cultures. A summer event series along the Chicago River in celebration of Chicago's 28 sister cities, with food, drink, and music.

           

          Logo designed in partnership with Eileen Lopez

          Naming, Brand Positioning, & Website

          ChiMusic35 challenged the public to help determine 35 great moments in Chicago music history as part of the Arts & Business Council of Chicago’s 35th anniversary and the Year of Chicago Music.

          Brand Creative Direction & Website Design

           

          ChicagoMade highlights the city as a global hub of creativity and innovation full of diverse and unique makers.

           

          Brand designed in partnership with Simple Truth

          Naming, Logo Design, Brand Positioning

          Mood Bling is an online publication featuring writings on music in the liminal space between underground & mainstream.

          Naming & Brand Creative Direction

           

          SimpleGrowth was an online lending marketplace built to help small businesses quickly discover access to capital.

           

          Logo designed in partnership with Eileen Lopez

          Brand Creative Direction

           

          Chicago Anchors for a Strong Economy is a network of prominent anchor institutions committed to collectively impacting neighborhood economic development through local purchasing, hiring, and investment.

           

          Branding designed in partnership with Studio V

          Naming, Brand Creative Direction, & Original Website

           

          Current is an innovation platform for Chicago’s water industry to leverage its strengths for global environmental and economic impact.

           

          Logo Designed in partnership with Eileen Lopez

          Naming & Logo Design

           

          ChicagoNEXT is a dedicated effort to drive inclusive economic growth and opportunity in Chicago’s technology community.

          Logo Design, Brand Positioning, & Website

           

          Wolfson Design Build is a purveyor of spacial design, renovations, and real estate project management.

          Naming, Logo Design, Brand Positioning, & Website

           

          WhosWithUs encourages fans to invest in musician's careers and help determine who's next.

          Naming, Logo Design, Brand Positioning, & Website

           

          Metabolize transforms ideas into action through design innovation and brand strategy.

          Brand Creative Direction

          The 1000 Jobs Campaign was a workforce development program that placed 1,000 job seekers on career pathways in manufacturing.

           

          Branding designed in partnership with Marc Dostie

        • Web Design

          Agile project leadership & development using various platforms to build responsive digital tools

        •  

           

          Chicago Sister Cities International website celebrating cooperation and understanding through citizen diplomacy

          Developed in partnership with Simple Truth

           

          ChicagoMade website highlighting the city as a global hub of creativity and innovation full of diverse and unique makers

           

           

          The Arts & Business Council of Chicago's ChiMusic35 Challenge asked the public to help celebrate their 35th anniversary during the Year of Chicago Music by voting on great moments in Chicago music history and helping them in their work to support the talented creatives who will keep Chicago a vibrant city for the next 35 years and beyond.

           

           

           

           

          Basil Consultants helps build effective organizations by identifying and developing innovative talent.

           

          World Business Chicago website showcasing Chicago's attributes for business, and WBC's initiatives

          Developed in partnership with Palantir.net

           

          The Site Selector mapping app for facilitating business location in Chicago won an International Economic Development Council award and helped Chicago maintain its spot as the top metro area in the nation for corporate relocation and investment for 6 years in a row.

          Developed in partnership with Palantir.net

           

        • Other Websites Include

          Mashit.com

          WolfsonDesignBuild.com

          Metabolize.co

          DJC.rocks

          WhosWithUs.com

           

          CurrentWater.org

          MetroChicagoExports.com

          mHUBChicago.com

          ThinkChicago.net

        • Experiential Design

          Creating omnichannel campaigns that drive engagement & elevate awareness

        • ChiMusic35

          2M

          Social Media Impressions

          200+

          Public Votes

          45

          Traditional Media Hits

          35

          Great Moments in Chicago Music

          2020 was the Year of Chicago Music and also marked the nonprofit Arts & Business Council of Chicago’s 35th year supporting creative enterprises to help ensure that the beat goes on.

           

          We invited the public to vote on 35 great moments in Chicago music history by taking part in the ChiMusic35 Challenge. The final list was published in the Chicago Reader and on ChiMusic35.com.

           

          “Super stoked to be a part of this! Thank you.” – Martin Atkins (drummer with PiL, Ministry, and NiN)

           

          “Honored and humbled …” - Vince Lawrence (co-producer of the first house music record)

           

        • ChicagoMade

          3000+

          Attendees at SXSW ChicagoMade Music Showcase

          175

          Media stories

          700+

          Attendees at SXSW ChicagoMade Industry Leadership Reception

          35

          Meetings facilitated

          To support Chicago's creative economy and elevate the city as an innovation hub, Chicago's economic development, tourism, and cultural affairs agencies partnered to bring ChicagoMade ambassadors like Chance The Rapper, Mayor Rahm Emanuel, and J.B. Pritzker to SXSW.

        • Print Design & Production

          Creative direction & production of annual reports, books, magazine ads, signage, business cards, flyers, posters, & other collateral

        • Hand-Bound Book

          Highlighting Chicago's business attributes

        • Magazine Ad

          Appeared in the Fortune 500 & Inc. 500 editions

        • Photography

          Production & editing for online & print projects

        • Video Production

          Creative direction & project management

        • Showcasing Chicago's attributes for business

           

          Produced in partnership with Simple Truth

          Highlighting the Chicago as a global hub of creativity and innovation

           

          Produced in partnership with Choose Chicago

        • Music Production & Curation

          Original composition, remixing, mastering, scoring, DJing, & audio experience design

        • Jake Trussell's Discography includes more than 50 records on labels like XL Recordings, Ninja Tune, and Soul Jazz, sharing production credits with the likes of Diplo, Quincy Jones, M.I.A., and Gregory Isaacs. His own Mashit label produced more than 20 releases and was featured as a “Label of the Month” by legendary BBC Radio 1 host John Peel.

           

          He’s toured the globe as a DJ and musician performing at house parties, night clubs, weddings, holiday parties, underground raves, and festivals, alongside artists like Lupe Fiasco, Rhymefest, Squarepusher, Four Tet, Flosstradamus, and DJ /rupture (with whom he co-founded the Toneburst Collective).

          M.I.A. “U.R.A.Q.T.”

          (DJ C Mix)

          Remix

          Released on XL Recordings (U.K.)

           

          DJ C “Set Me Free From This Wicked Game”

          Mashup

          Chris Isaak and the Supremes meet Switch and Stereotyp

          DJ C “Nu Strut”

          Original Track

          “DJ C’s spin on dance music is innovative … his blend of dubstep, tropicalia, and electro-pop is clever and sounds futuristic, but he’s not trying too hard to impress you with it.” – Miles Raymer, Chicago Reader

          DJ C “The Go”

          DJ Mix

          Chi-Town; Chi-Raq? No. This is The Go! Read more about this mix over at Huffington Post ->

           

          DJ C “Minimal Epic”

          DJ Mix

          The title speaks for itself.

          DJ C “HTTP // Gold”

          DJ Mix

          Adult contemporary serotonin for the 21st century. Read more about this mix over at Medium ->

        • Connect

          Email

          LinkedIn

          Twitter

          Facebook

          Instagram

          Medium

          Flipboard

          Spotfy

          Cookie Use
          We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
          Learn More