• Jake Trussell

    Listener Maker Communicator

    Whether designing a brand, running a campaign, or producing music, the objective is to create resonant experiences.

     
     
     

  • Biography

    Jake Trussell is the founder and Creative Director at Metabolize, a brand strategy and communications agency that uses human-centered design to help engage audiences by metabolizing business complexities into concise brand stories that resonate.

     

    He also founded Mashit, a record label that has produced more than 20 vinyl and digital releases. Time Out Chicago said “at the crossroads of the genre-blending, digital-remix and bouncing-bass-obsessed international DJ scene, … Mashit has a rep for pushing underground dance culture forward.”

     

    As a DJ and recording artist, Trussell has toured globally and released over 50 records. He has also composed film scores, and writes about music at Mood Bling.

    He spent most of the 2010s as Creative Director at Chicago’s economic development organization chaired by the Mayor, positioning the city as a global business destination (#1 for investment 7 years in a row).

     

    Jake is currently vice chair of the board of directors for the Arts and Business Council of Chicago, a nonprofit organization serving Chicago’s cultural workers and enterprises to ensure community vitality and an equitable creative economy.

     

    He has a BFA in Interrelated Media from the Massachusetts College of Art and Design and an innovation certificate from IDEO U.

  • Philosophy

    Create Resonant Experiences

    Listen

    to goals, needs, and problems to be solved

    Make

    solutions using the right media for the job

    Communicate

    compelling stories that resonate with audiences

  • Thoughts

    Design Innovation

    Writings on human-centered design, creativity, and the process of metabolizing complex ideas into resonant experiences

    Mood Bling

    Writings on music in the liminal space between underground & mainstream where no genre is off limits as long as the music is magic

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