Jake Trussell is the founder and Creative Director ofMetabolize, a brand strategy and communications consultancy using human-centered design to help engage audiences by metabolizing business complexities into concise brand stories that resonate.
He organizes diverse coalitions of cross-sector stakeholders around shared goals to make award-winning digital products and experiential marketing campaigns that create value and drive awareness.
Trussell has designed and managed numerous brands, from founding his own internationally recognized record label called Mashit, to positioning Chicago as a global business destination (#1 for corporate investment 7 years in a row) during his time as Creative Director the City’s economic development organization chaired by the Mayor.
While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer as skillful at creating this level of resonance with their employees, even though companies with a focus on employee experience tend to outperform their competitors … Read on
Black music not only defines the American canon but in one form or another it has dominated global popular music for the past 100 years. Chicago a major global platform for that immense creativity for the past century and its role as a hub of Black musical innovation continues today. … Read on
Retirement sounds nice, but what if you love your job? How might we deviate from the social norms around aging in the workforce in order to shift from the industrial age into the knowledge economy. … Read on
what is it about Chicago that generates so much creativity and innovation. After all, this is the city that gave birth to both the zipper and the skyscraper; the city where Ferris invented his Wheel; the city where the mobile phones we all carry around were first designed. … Read on