• Jake Trussell

      Listener Maker Communicator

      Whether designing a brand, running a campaign, or producing music, the objective is to create resonant experiences.

       
       
       

    • Biography

      Jake Trussell is the founder and Creative Director at Metabolize, a brand strategy and communications agency where he uses human-centered design to help engage audiences by metabolizing business complexities into concise brand stories that resonate.

       

      He also founded Mashit, a record label which has produced more than 20 vinyl and digital releases. Time Out Chicago said the label is “at the crossroads of the genre-blending, digital-remix and bouncing-bass-obsessed international DJ scene, … Mashit has a rep for pushing underground dance culture forward.”

       

      As a DJ and recording artist, Trussell has toured globally and released over 50 records. He has also composed film scores, and writes about music at Mood Bling.

      He spent most of the 2010s as Creative Director at Chicago’s economic development organization chaired by the Mayor, positioning the city as a global business destination (#1 for investment 7 years in a row).

       

      Jake is currently vice chair of the board of directors for the Arts and Business Council of Chicago, a nonprofit organization that serves Chicago’s cultural workers and enterprises to ensure community vitality and an equitable creative economy.

       

      He has a BFA in Interrelated Media from the Massachusetts College of Art and Design, and an innovation certificate from IDEO U.

    • Philosophy

      Create Resonant Experiences

      Listen

      to understand goals, needs, and/or problems to be solved

      Make

      solutions that utilize the appropriate media for the job

      Communicate

      compelling stories that create value & engage audiences

    • Thoughts

      Design Innovation

      Writing on human-centered design, creativity, & the power to metabolize complex ideas into experiences that resonate with audiences

      Mood Bling

      Writing on music in the liminal space between underground & mainstream. No genre is off limits as long as the music is magic.

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    Jake Trussell

    Listener
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