Jake Trussell is the founder of Metabolize, a design, innovation, and brand strategy consultancy.
He is also an Experience Design Strategist with Basil Consultants, a firm that helps build effective organizations by identifying and developing innovative talent and improving the design of company culture.
He recently co-founded an early-stage startup called WhosWithUs, developing a market for investment in musician's careers in order to help grow a sustainable middle class of artists.
As Creative Director at World Business Chicago — the city's economic development organization chaired by the Mayor — Trussell oversaw design, branding, and marketing. The portfolio under his purview included positioning Chicago as a global business destination (#1 for corporate investment 5 years running) and a number of civic startups incubated at the organization. He also led initiatives focused on innovation and entrepreneurship in the technology and creative sectors.
