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    • About
    • Portfolio 
      • Overview
      • Branding
      • Web
      • Experiential
      • Writing
      • Print
      • Photo
      • Video
      • Music
    • Résumé
    • Connect
    • About
    • Portfolio 
      • Overview
      • Branding
      • Web
      • Experiential
      • Writing
      • Print
      • Photo
      • Video
      • Music
    • Résumé
    • Connect
    • …  
      • About
      • Portfolio 
        • Overview
        • Branding
        • Web
        • Experiential
        • Writing
        • Print
        • Photo
        • Video
        • Music
      • Résumé
      • Connect
      • About
      • Portfolio
        • Overview
        • Branding
        • Web
        • Experiential
        • Writing
        • Print
        • Photo
        • Video
        • Music
      • Résumé
      • Connect
        •  
          Jake Trussell

          Questioning, connecting dots, & designing experiences that create value

           

           

           

        • Biography

          Jake Trussell is the founder and creative director of Metabolize, a human-centered design and branding consultancy.

           

          He organizes diverse coalitions of government, civic, and private sector stakeholders around shared goals to make award-winning digital products and experiential marketing campaigns that create value and drive awareness.

           

          Trussell has designed and managed numerous brands from starting his own record label, to positioning Chicago as a global business destination during his time as Creative Director of the City’s economic development organization chaired by the Mayor.

          He serves on the board of directors for the Arts and Business Council of Chicago, is a mentor at the 2112 creative industry business incubator, a member of the GreenHouse Innovation Braintrust, and a member of the Chicago Ideas Radical Creators.

           

          He's also a DJ, recording artist, record label founder, and writer.

           

          Trussell has a BFA in Interrelated Media from the Massachusetts College of Art and Design, an innovation certificate from IDEO U, and a blockchain certificate from the Linux Foundation.

          Resumé
        • Philosophy

          Design is human advocacy

          Design Advocates

          by understanding needs and problems to be solved

          Design Solves

          by creating empathically delightful experiences that create value

          Design Strategy Leads to Innovation

        • Thoughts

          This 6-Step Design Thinking Method Could Improve Employee Experience

          While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer as skillful at creating this level of resonance with their employees, even though companies with a focus on employee experience tend to outperform their competitors … Read on

           

          Rumination on Innovation

          To innovate is to alter established practices by introducing new ideas. It’s fundamentally creative, but it’s also a science. So why and how do we innovate? … Read on

           

          Employee Experience Design is Key for an Exceptional Customer Experience

          Meaningful brand interactions can forge positive relationships with customers. This is amplified when employees also feel good about their company. … Read on

           

          Rebranding: A Case Study

          Refreshed positioning and identity shed new light on the who, what and why. … Read on

           

          Building Site Selector

          Designing and developing an application for mapping optimal business locations … Read on

           

          Passion for Working Late

          Retirement sounds nice, but what if you love your job? How might we deviate from the social norms around aging in the workforce in order to shift from the industrial age into the knowledge economy. … Read on

           

          Which Came First, Creatives or the Cash

          How Does the Creative Economy Impact Economic Development? … Read on

           

          Kids Don't Love Terrible Music, They're Taught To

          The New York Times piece “Why Do Kids Love Terrible Music” underestimates kids’ ability to develop their own complex musical tastes. … Read on

           

          The Go

          what is it about Chicago that generates so much creativity and innovation. After all, this is the city that gave birth to both the zipper and the skyscraper; the city where Ferris invented his Wheel; the city where the mobile phones we all carry around were first designed. … Read on

           

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