Jake Trussell is the founder and principal of Metabolize, a design innovation, and brand strategy consultancy.
He's also an experience design strategist with Basil Consultants, a firm that helps build effective organizations by identifying and developing innovative talent and improving the design of company culture.
Jake is co-founder of an early-stage startup called WhosWithUs, developing a market for investment in musician's careers in order to help grow a sustainable middle class of artists.
As Creative Director at World Business Chicago — the city's economic development organization chaired by the Mayor — Trussell oversaw design, branding, and experiential marketing. The portfolio under his purview included positioning Chicago as a global business destination (#1 for corporate investment 6 years running) and designing brand strategy for a number of civic startups incubated at the organization. He also led initiatives focused on innovation and entrepreneurship.