Jake Trussell

While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer as skillful at creating this level of resonance with their employees, even though companies with a focus on employee experience tend to outperform their competitors … Read on

To innovate is to alter established practices by introducing new ideas. It’s fundamentally creative, but it’s also a science. So why and how do we innovate? … Read on

Meaningful brand interactions can forge positive relationships with customers. This is amplified when employees also feel good about their company. … Read on

Refreshed positioning and identity shed new light on the who, what and why. … Read on

Designing and developing an application for mapping optimal business locations … Read on

Retirement sounds nice, but what if you love your job? How might we deviate from the social norms around aging in the workforce in order to shift from the industrial age into the knowledge economy. … Read on

How Does the Creative Economy Impact Economic Development? … Read on

The New York Times piece “Why Do Kids Love Terrible Music” underestimates kids’ ability to develop their own complex musical tastes. … Read on

what is it about Chicago that generates so much creativity and innovation. After all, this is the city that gave birth to both the zipper and the skyscraper; the city where Ferris invented his Wheel; the city where the mobile phones we all carry around were first designed. … Read on