- PhilosophyDesign is Human Advocacy
DESIGN ADVOCATES
by understanding human needs and problems to be solved
DESIGN SOLVES
problems by creating empathically delightful experiences that create value
DESIGN STRATEGY LEADS TO INNOVATION
Thoughts
On design, innovation, music, and the creative economy
While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer as skillful at creating this level of resonance with their employees, even though companies with a focus on employee experience tend to outperform their competitors … Read on
To innovate is to alter established practices by introducing new ideas. It’s fundamentally creative, but it’s also a science. So why and how do we innovate? … Read on
Meaningful brand interactions can forge positive relationships with customers. This is amplified when employees also feel good about their company. … Read on
Refreshed positioning and identity shed new light on the who, what and why. … Read on
Designing and developing an application for mapping optimal business locations … Read on
How Does the Creative Economy Impact Economic Development? … Read on
