- Jake Trussell
HUMAN-CENTERED EXPERIENCE DESIGNER, BRAND STRATEGIST, AND PEOPLE-PERSON UNCOVERING SYNERGIES AND CONNECTING DOTS
Biography
Jake Trussell is the founder and principal of Metabolize, a design innovation, and brand strategy consultancy.
He's also an experience design strategist with Basil Consultants, a firm that helps build effective organizations by identifying and developing innovative talent and improving the design of company culture.
Jake is co-founder of an early-stage startup called WhosWithUs, developing a market for investment in musician's careers in order to help grow a sustainable middle class of artists.
As Creative Director at World Business Chicago — the city's economic development organization chaired by the Mayor — Trussell oversaw design, branding, and experiential marketing. The portfolio under his purview included positioning Chicago as a global business destination (#1 for corporate investment 6 years running) and designing brand strategy for a number of civic startups incubated at the organization. He also led initiatives focused on innovation and entrepreneurship.
Trussell sits on the board of directors for the Arts and Business Council of Chicago, is a mentor at the 2112 creative industry incubator and is a member of the Chicago Ideas Radical Creators.
He's also an award-winning web designer, DJ, recording artist, event producer, and record label founder.
Trussell Graduated with Distinction with a BFA in Media and Performing Arts from the Studio for Interrelated Media at Massachusetts College of Art and Design. He also has an innovation certificate from IDEO U, and a blockchain certificate from the Linux Foundation.
- PhilosophyDesign is Human Advocacy
DESIGN ADVOCATES
by understanding human needs and problems to be solved
DESIGN SOLVES
problems by creating empathically delightful experiences that create value
DESIGN STRATEGY LEADS TO INNOVATION
